The EnterpriseAtom™ Model for Channel Management

The EnterpriseAtom™ Model

Similar to the electrons revolving around the nucleus of an atom, each entity in the channel ecosystem as Enterprise Electrons revolving in a certain orbit based on their proximity to the brand and leadership - visualised as the Enterprise Nucleus

EnterpriseAtom™ Forces

EnterpriseAtom™ Forces: Driving Partner Engagement & Enablement

Similar to the binding forces in the atom that keep the electrons in their orbits, revolving around the nucleus and attracted to the nucleus, we require binding forces for the Enterprise Atom to keep the enterprise electrons in the company orbit, revolving around the brand and staying connected and engaged with the brand.

Business Opportunity

Connect and Engagement

Knowledge and Skills

Rewards and Recognition

The EnterpriseAtom™ solution provides strategies, templates and software components to create and maintain these forces.

Creating Partner Value with the ValueLadder™ Framework

The EnterpriseAtom™ forces create Value for the Channels that goes beyond monetary incentives to stimulate Revenue Growth, Social Standing, Expertise, Brand Connect & Business Expansion.

The ValueLadder™ provides a framework to define, deliver and measure Value creation for the Channels.

Measuring Affinity Through ValueLadder™

Each ring in the ValueLadder™ indicates the Value accrued to the Channel. As the EnterpriseAtom™ forces continuously act, the Channel progresses through the value ladder. The ValueLadder™ engine monitors and measures Value creation and automatically adjusts the forces and makes recommendations for manual interventions.

EnterpriseAtom™ Architecture

EnterpriseAtom™ has several engines working in tandem to orchestrate the solution.

Implementation

Implementing the EnterpriseAtom™ Solution is a 3-stage process.

1. Strategise

Implementing EnterpriseAtom™ starts with Strategising. In this phase, we work with the Sales & Marketing teams to assess the Channel ecosystem, identify weak links and devise an affinity plan for each Channel based on their role, potential and the opportunity. We also work with the IT team to assess the existing tech landscape, roadmap and devise a plan to implement the EnterpriseAtom™ solution by protecting the existing investments.

2. Configure & Customise

In this phase, we configure and customise the various engines of EnterpriseAtom™. Certain domain-specific tools and micro apps would be identified and developed. ValueLadder™ would be configured for each Channel with associated rules and measuring parameters.

3. Integrate & Implement

Integration is an important part of the implementation of EnterpriseAtom™. The core business systems such as Lead Management, R&R, Product Information Management, CDP etc. would be integrated and tested. The implementation involves a pilot run involving identified Channels and after the necessary fine-tuning, the Digital Transformation Solution would be rolled out company-wide in phases.

Making it Work.

It’s flying the plane, not building it that takes you to the destination!

The real work starts after the solution is built.
Making it work involves strategising, execution, monitoring and evolving.
We provide 360 degree services in each of these areas and make the initiative a grand success.