Timex – Powering a Global B2B Commerce Engine for Resellers Across Borders
> Case Study
Timex – Powering a Global B2B Commerce Engine for Resellers Across Borders
1 min read
UX
Strategy
Commerce
Digital Transformation
B2B2C
Overview
As one of the world’s most recognized watchmakers, Timex needed a robust B2B commerce platform to support its global reseller network. With diverse operational needs across countries — from multi-currency transactions to local tax handling — the company required a scalable, centralized solution that delivered a seamless experience to distributors while staying tightly integrated with backend systems like Oracle CRM. Our mission: build a future-ready digital commerce hub that could scale with Timex’s global operations while giving regional teams control and flexibility over product, pricing, inventory, and fulfillment workflows.
Objective
The project set out to meet a complex mix of global and local requirements: Enable resellers worldwide to discover, configure, and purchase products with ease.
Implement faceted product search that supports variant filtering and merchandising rules.
Handle multi-domain, multi-currency, multilingual operations, along with region-specific taxation and freight.
Simplify campaigns, discounts, and variant management across regions.
Integrate tightly with Oracle CRM to ensure real-time sync of stock, orders, fulfillment, and returns.
Securely process transactions via reliable payment gateways per country.
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Our Solution
The project set out to meet a complex mix of global and local requirements: Enable resellers worldwide to discover, configure, and purchase products with ease.
Implement faceted product search that supports variant filtering and merchandising rules.
Handle multi-domain, multi-currency, multilingual operations, along with region-specific taxation and freight.
Simplify campaigns, discounts, and variant management across regions.
Integrate tightly with Oracle CRM to ensure real-time sync of stock, orders, fulfillment, and returns.
Securely process transactions via reliable payment gateways per country.
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Results
Timex’s B2B portal has emerged as a powerful commerce tool driving efficiency, visibility, and global growth:
Single platform powering resellers across multiple countries, languages, and currencies.
Faster product discovery through faceted search — leading to shorter purchase cycles.
50% reduction in reseller support queries due to self-service access to order status and returns.
Inventory accuracy and order sync across regions via Oracle CRM.
Streamlined campaign launches across geographies with no IT intervention required.
Localized payment flows and taxation boosted conversion in key markets.
