Powering Fitness, Personalization & Performance for a Leading IPL Cricket Franchise

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Powering Fitness, Personalization & Performance for a Leading IPL Cricket Franchise

1 min read
Mobile
B2C
UX
Data
Strategy

Challenge

As the franchise sought to extend its high-performance brand into the digital fitness space, they needed more than just another workout app. The goal was to deliver a smart, immersive training platform for fans and general public - one that blended real-time coaching, deep data-driven personalization, and community-powered engagement across devices.
The core challenge: Build a scalable, cross-platform fitness platform that offers live group classes, personal training, self-paced workouts, and seamless integration with wearables — while supporting deep personalization, nutrition journeys, and social interaction.
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Our Solution

Unimity partnered with the franchise to co-create the Hustle App — a next-gen, data-powered fitness and wellness platform designed to train, motivate, and personalize the health journey of every user.
Built for web, mobile, and native app environments, the platform offers a complete ecosystem: live and on-demand workouts, trainer-led sessions, wearable integrations (Apple Watch), nutrition guidance (including DNA-based meal plans), and a vibrant social fitness community.

Key Highlights:

  • Live group workouts with real-time instructor feedback.
  • Personal training via 1:1 coaching sessions with their players and fitness coaches.
  • Data-powered self-training: workout recommendations based on history, intensity & goals.
  • Apple Watch integration for real-time metrics: heart rate, calorie burn, zone tracking.
  • Automated post-workout summaries with performance scores.
  • Personalized nutrition programs + ability to order DNA test kits.
  • Community features: challenges, leaderboards, social feeds, team workouts.
Case Study RCB Hustel Pic 2

Impact

  • Several thousands of users onboarded.
  • 35% increase in program adherence through data-driven personalization.
  • 70% of active users shared workouts or participated in social challenges weekly.
  • Reduced dropout from fitness journeys with real-time feedback & wearable integration.
  • Built strong brand engagement for the franchise beyond cricket, unlocking new fan segments.

Tech Stack

React Native, React js, AWS, Node.js, Apple HealthKit, for workout personalization, SendGrid + 100ms for live streaming, custom CMS for program management.

Insights