Lead Management System (LMS) for a Leading E-Commerce & Retail Giant

Recruiting system
> Case Study

Lead Management System (LMS) for a Leading E-Commerce & Retail Giant

1 min read
Digital Strategy
B2C
Mobile

Overview

Organizations managing large field teams such as recruiters and store managers often struggle with visibility, discipline, and lead tracking. Disconnected tools and manual processes lead to poor accountability and missed business opportunities.

LMS was built for a leading e-commerce & retail giant to create a centralized, real-time system that brings structure to last-mile operations and improves lead conversion efficiency.

Objectives

  • Build a unified platform for workforce and lead management
  • Enable real-time attendance tracking for field users
  • Provide complete visibility into lead lifecycle
  • Improve field productivity and accountability
  • Equip management with data-driven dashboards and reports
LMS

Our Solution

We developed a mobile-first and web-enabled CRM platform that connects field users and management in one ecosystem.
The system allows recruiters and store managers to:

  • Check-in and check-out with device-based tracking
  • Capture leads instantly via mobile or web
    Track lead status (Hot, Medium, Low / Dormant, Converted, Attrited)
  • Log activities like calls, meetings, and follow-ups
  • Manage tasks and targets (AOP)

On the management side, the web application provides:

  • Real-time dashboards
  • Detailed reports on performance and leads
  • Lead import/export and exclusion management
  • Device control and monitoring
     

This ensures end-to-end transparency from field activity to business outcomes.

  

Platform Highlights:

80,000+ leads created and tracked
5,000+ attendance records captured
4,300+ hubs managed
5,000+ field users onboarded
180+ web users monitoring operations

Key Capabilities

  • Real-time workforce tracking through mobile
  • Complete lead lifecycle visibility
  • Activity-based performance monitoring
  • Centralized dashboards for decision-making
  • Seamless mobile + web integration

Results

  • Improved field discipline and attendance tracking
  • Increased lead visibility and follow-up efficiency
  • Faster decision-making with real-time dashboards
  • Higher conversion rates through structured tracking
  • Reduced dependency on manual reporting