Powering Culture and Connection Across the Business Conglomerate

Murugappa Group
> Case Study

Powering Culture and Connection Across the Business Conglomerate

2 min read
UX
Mobile
Data
Digital

Overview

One of India’s most respected business conglomerates, needed to modernize how it engaged its workforce across diverse business units. The goal was to go beyond conventional intranets and build an employee-first platform that enabled top-down communication, peer-level collaboration, and bottom-up participation - all on a single digital destination. With a strong focus on culture-building, personalization, and motivation, the Employee Engagement Platform was designed to support different employee personas, from casual browsers to internal influencers and content creators.

Objectives

 

  • Create a centralized digital space for all employees across group companies.
  • Drive active engagement by catering to multiple user types and behaviours.
  • Empower leadership to communicate directly and at scale via live streaming.
  • Recognize and motivate employees through gamified and loyalty-based interactions.
  • Deliver timely content, updates, and announcements that matter by department and business unit.
  • Build a platform that evolves with user feedback and usage analytics
business conglomerate

Our Solution

We designed and delivered a highly modular and scalable Employee Engagement Platform, tailored to the behavioural patterns and preferences of the client’s diverse employee base.


Key Capabilities

Enable resellers worldwide to discover, configure, and purchase products with ease.

  • Persona-Based UX: Mapped four primary user personas (Skimmer, Reactor, Creator, Loyalist) and personalized content delivery, engagement nudges, and platform journeys.
  • C-Level Live Streaming: Enabled seamless live video sessions from leadership to the entire employee base with real-time Q&A and reactions.
  • Smart Announcements Engine: Delivered relevant messages - company-wide, departmental, or location-based - through push, email, and in-app notifications.
  • Gamification & Recognition: Implemented a loyalty model to reward participation, content creation, peer interaction, and more.
  • Content-Rich Architecture: Enabled publishing of articles, videos, stories, and multimedia content with easy-to-use backend interfaces for HR, Comms, and Departmental teams.
  • Advanced Analytics Dashboard: Provided internal teams with insights into engagement by persona, department, and time - supporting a culture of continuous improvement.
business conglomerate

Results 

  • Over 80% employee adoption within the first quarter.
  • 60% increase in internal communications reach and response rates.
  • Platform engagement segmented clearly by persona, enabling better targeting and content planning.
  • Leadership visibility improved significantly, with 3x participation in livestreams.
  • Enabled the HR and Communications teams to quickly publish, measure, and adapt content at scale.
  • The platform became a core enabler of the client’s employee experience, engagement, and recognition efforts.

50%

reduced support calls