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It is important to ensure that the content on the community portal is more about the people in the organization, rather than about the company and its operations. News about the events at a local level and achievements of individuals and groups would need to be publicized.

Through the stimulation of blogs and discussion forums, people would start to connect with interest groups across the enterprise, seek and receive answers to professional and personal queries.

As people in the community start to contribute and participate, their sense of belonging with the community and with the organization increases. Ardent members of the community would become spokespersons for the enterprise, its products and services.